Our podcast guest if Seth Benhaim of Broken Barrel Whiskey. You may recognize him from episode 35 where he and Kerry spoke about whiskey and podcasting. Or you may know him from his own spirits podcast, The Cartel Hour. In this episode we will talk to Seth about how Broken Barrel seeks to create a name for themselves by adhering to principles of originality, boundary-crossing, and unapologetic authenticity. By ‘bringing the barrel to the whiskey, not the whiskey to the barrel’ concept, they have created something different.